From July 3 to 7, the EUROBIKE Show took place in Frankfurt, bringing together global players in the cycling industry. The Bourgogne-Franche-Comté Region was present, represented by AER BFC, to promote its cycling sector, which plays a key role in its decarbonization strategy. This international trade show offers a unique platform for innovations in sustainable mobility and strengthens the regional momentum around Made-in Bourgogne-Franche-Comté.
Bourgogne-Franche-Comté, a key player in the cycling industry
The presence of the Bourgogne-Franche-Comté Region at the EUROBIKE Show is part of an effort to highlight its cycling sector. This dynamic sector fully aligns with the regional decarbonization policy, promoting sustainable mobility and innovation. Companies in the region, some of which operate internationally, stand out for their initiatives in reshoring and promoting Made-in Bourgogne-Franche-Comté.
SAB Matour, an innovative regional company in the spotlight
Among the players present, the regional company SAB Matour particularly stood out at the “Choose France” stand. Specializing in the gravity casting of aluminum bicycle frames, SAB Matour, supported by AERBFC, the Bourgogne-Franche-Comté Region, and DREETS, showcases its expertise and innovation, bolstered by the France 2030 program. The family-owned company, which started in the machining of complex parts, now offers a unique solution combining casting, machining, and assembly, making it a key player in the field.
The EUROBIKE Show: a platform for innovation and sustainable mobility
The 2024 edition of the EUROBIKE Show highlighted the latest developments in the cycling industry, with a particular focus on sustainable mobility technologies. This trade show represents an exceptional opportunity for industry players to meet, exchange on trends, and forge partnerships. Innovation, green mobility, and new bicycle models were at the heart of the discussions, offering a forward-looking vision for a rapidly evolving sector.
The participation of Bourgogne-Franche-Comté at the EUROBIKE Show reflects the strategic importance of the cycling sector in the region. Through innovation and a decarbonization-driven momentum, the region positions itself as a key player in sustainable mobility in Europe. The show has helped strengthen collaborations between companies.