Regional appeal

The AER BFC – at the heart of the region

In 2020, the AER BFC developed a service specifically designed to meet the needs of EPCIs which, after the latest municipal elections, started formalising a regional project. This seminal document of EPCI action in terms of development defines the strategic directions of all its areas of expertise. Broadly speaking, it defines a strategy designed to increase appeal and the methods of implementing that strategy. In conjunction with this document, the Agency can support you in your various strategies to increase your appeal, in particular when formalising your presentation.

Regional portrait method

The AER BFC can offer its shareholders a “Regional portrait”. It takes a factual look at the features of the EPCI and its socio-economic aspects. The objective of this tool, which takes a snapshot of the region at a given moment, is to summarise in an organised way the features, factual data and objectives, quantified and mapped. It can be completed by regional representations with qualitative and subjective data. The document delivered by the AER (in the form of a PPT presentation) can act as an excellent preliminary to the formalisation of ambitions and desires for the region’s future. Essential information can also be presented in the form of a promotional document, with dynamic text and illustrations, which can be circulated to present the region’s selling points to elected officials.

The final document “Choose” is in A5 format. It is personalised according to the region’s charter and illustrated with visual elements (photos, logos, graphics, etc.) promoting the area in question.

Key figures

• 12,131 photos
• 175 documentary resources

Regional bank of images and documentation for economic development

appeal is essential for economic development. The AER BFC has contributed its economic skills by participating in the work led by the Region. The Agency has worked on the design and deployment of a regional bank of images and documentation for economic development. This database consists of a DAM (Digital Asset Management) platform, the objective of which is to provide a photo library of more than 10,000 images and a library which stores AER BFC productions in particular and provides reliable, up-to-date economic arguments. This platform is completed with a portal for the general public, a genuine tool that promotes appeal and makes available part of the funds held by the AER BFC. 

The digital multimedia library is a project provided by the Agency and controlled by the Region with the aim of sharing resources that are useful for promoting the region’s economic assets. These two tools are administered and led by the Agency on behalf of the Region.